Bill Asher - L.A. Business Leader

Bill Asher Vivid

An accomplished entrepreneur with experience spanning a variety of industries, Bill Asher currently serves as owner/operator of Vivid Entertainment in Los Angeles. He draws on his education, which includes a B.A. in Political Science from Dartmouth and an MBA for USC, and early professional experience in restaurant finance. Bill Asher has since amassed a skill set spanning business development, management, media production, and content distribution.

After joining Playboy as a financial analyst, Mr. Asher rose to the position of overseeing Playboy
Entertainment Group, which included television and home video distribution. He was instrumental in establishing Playboy’s successful cable television division in the mid-1990s. Mr. Asher then left Playboy and oversaw the development of Califa Entertainment, an innovative adult content provider that broke new ground in the cable television sector. He eventually sold the successful venture to
Playboy Entertainment.

In addition to guiding the operations of Vivid, which stands as one of the world’s leading producers of adult entertainment, Bill Asher oversees entrepreneurial ventures in the commercial real estate and technology sectors. He is also the founder of Lucid Entertainment, a restaurant and nightclub development company operating throughout Arizona and California.